How to Sell Books In Person – Clare C. Marshall
Hold on, I know what you’re thinking. “But Clare, we’re in a pandemic!” Yes, but the world’s not going to be in quarantine forever. If you’re thinking about setting up a table and selling your book(s) at your future local writer’s festival, market, or comic convention, then this presentation is for you.
Clare C. Marshall writes, publishes, and sells her fantasy and science fiction novels under her own imprint, Faery Ink Press. And hey, maybe you’ve written a book too. Cool! But guess what – selling books is a very different game than publishing! Especially selling in person: you only have a few minutes to make the right impression before your customer escapes into the crowd.
Since 2013, Clare C. Marshall has travelled the country (Canada) handselling thousands of novels at craft shows, comic conventions, and festivals – and, she’s blogged her entire experience. In this presentation, you’ll learn about the benefits of selling in person, how to display your books so they catch the customer’s eye, how to sell without being salesy, and what to do when everything goes sideways. Because it will! Featuring the time two-thirds of her stock didn’t show up at the venue, what she says to people who says, “Oh, but are you even making any money doing this?” (to her face!), and soldiering on, despite imposter syndrome.
What You Will Walk Away With
- Display & Presentation – Tips on displaying your books/product so you don’t look like you’re selling at a garage sale.
- The Sales Conversation – How to engage with people without being too salesy and “gently nudge” them towards your product.
- Managing Imposter Syndrome and what to do when everything goes wrong – I am constantly putting myself in situations where I feel like I don’t belong, or I’m a little out of my depth. Examples: selling in Montreal when my French n’est pas tres bon, setting up at a high-end craft show for the first time (everyone’s displays were what I could only describe as “Etsy chique”), and oh yeah, the time when two-thirds of my stock didn’t show up at the venue (and it was my fault).